Calico Cosmetics celebrates color as a form of self-expression. Inspired by the patchwork of a calico, the brand embraces bold shades, playful design, and the freedom to mix, layer, and experiment. Made for a generation that values individuality and creativity, Calico invites everyone to explore makeup as a tool for joy, confidence, and personal style.

For this project, I designed and developed the full visual identity for a fictional cosmetics brand, including logo system, typography, color palette, and brand guidelines. I made sure to have cohesive packaging design for multiple cosmetic products, while focusing on the visual consistency and shelf appeal.